More than 1 in 5 Ivy League applicants use private college counselors.

With college admissions becoming increasingly competitive, families are doing everything they can to help their children stand out. Here’s a fact that might surprise you: 1 in 5 students applying to highly selective colleges hire private college counselors to guide their journey​.

As the acceptance rates for colleges like Boston University match those of Harvard back in 2000, many families are turning to private counselors, who often charge tens of thousands of dollars per year to navigate the complex application process​. These experts help students craft a compelling narrative, develop unique extracurricular profiles, and strategically build their "Big Spike" – the qualities that make them stand out to admissions officers.

Why Early Planning Matters More Than Ever

Getting into a top college today means more than just strong test scores and grades. Admissions officers are looking for students who display authentic passion, leadership, and commitment over multiple years. Starting early, particularly in middle school, gives your child the chance to explore interests deeply, develop their story, and grow into the well-rounded yet uniquely focused applicant that colleges are searching for.

P.S. Share this newsletter with other parents who want to give their kids a competitive edge in college applications!